Today's Bakery for Changsha

illustration and VI design
2022

This is an illustration that I commissioned from a baking store in Changsha, China. It's a whole new brand with the willingness to bring energy, fresh feeling and happiness to this city. I intended to make this illustration looks like a scroll so that viewers can look at the image from any spot. Residents inside this city relate to bakeries in various ways. They eat it, celebrate it and use it in happy forms. The more viewers look into it, the more details they can explore!

This illustration was used as the main visual on packaging, posters and product booklet.

This project has been selected in The 3x3 professional show no.19 (2022) advertising category

I also did the logo and vi design for this brand/store.

book / zine

commercial illustration

illustration / design

sketchbook

Today's Bakery for Changsha